- Your promotional message reaches your intended and targeted audience.
- Your audience understands your message.
- Your message stimulates the recipient, and they take action.
The question is how you achieve the results of your campaign. The process is natural, but it takes "planning ". Here are seven steps that will get your campaign to the right start.
Read: Strategies for Marketing Your Business Online
- Assessing the opportunities of marketing communication is important to examine and understand the needs of your target market. Who would you like to convey? Current users, influences among individuals, decision makers, groups, or the general public?
- What communication channels would you use?: In the first step of planning, you must have defined markets, products, and environments. This information will assist you in deciding which communication channel will be the most profitable. Will you be using personal communication channels such as face-to-face meetings, phone contacts, or maybe a personal sales percentage? Or will non-personal communications like newspapers, magazines, or mail be better?
- Define your goals: Keep in mind that your goals in promotional campaigns differ slightly from your marketing campaigns. Promotional purposes must be expressed regarding long or short behaviour by persons who have been exposed to your promotional communications. These objectives must be expressed, measurable, and in accordance with the market development phase.
- Determining your Promotion mix: This is where you will need to allocate resources for sales promotions, advertising, publicity, and, of course, personal sales. Don't skimp on any of these areas. You have to make a consciousness among your buyers for your promotion to succeed. Balanced promotions will use all these methods in a given capacity.
- Develop your promotional message: You need to sit with your team and focus on the content, attractiveness, structure, format, and source of the message. Keep in mind that appeals and executions always work together in promotional campaigns.
- Develop a promotional budget: You should now define a total promotion budget. It involves cracking the cost of damage per region and promotional elements. Take time to break the allocation and determine the affordability, percent of sales, and competitive partitas. By breaking down these costs, you'll get a better idea of measuring the success of your campaign's potential.
- Determine campaign effectiveness: Once marketing communication is set, the promotion plan should officially be defined in the written document. In this document, you should include a situation analysis, a copy platform, a schedule for effective integration on elements with elements in your marketing mix. You also need to determine how you measure effectiveness once implemented. How does the actual performance measure up to the planned goal? You should collect this information by asking you the target market whether they recognise or recall a specific advertising message, what they remember about the message, how they feel about the message, and if their attitudes towards the company are impacted By the message.